Oct
28
2009
Why Make It Free?
Here’s a good rationale from Matt Perman on why Desiring God makes all of its materials available online for free (without requiring registration)–and why other ministries should consider the same.
Matt doesn’t mention this, but I remember Mark Driscoll making an observation a few years ago: there’s an inverse relationship between control and influence. DG’s influence has increased as it has made its resources free.
For more, see Matt’s essay, “Make It Free: Improving Online Effectiveness by Removing All Barriers to Accessing and Sharing Content.”