Feb
03
2012
Feb
01
2012
For about a year now, I’ve been enjoying the social media insights of Justin Wise. Justin is the social media director for Monk Development, an Internet solutions company. He also co-directs the Center for Church Communication. He blogs about social media strategy, personal productivity, lifestyle design, and entrepreneurship. Today, he’s joining me for a conversation about the future of social media.
Trevin Wax: Justin, what do you think is the next big shift coming in how social media is used by participants?
Justin Wise: I believe that social media will continue to integrate more deeply into the minutiae of everyday life. Social will find its way into what we eat, what we wear, where we are (and where we’re going to be), what we’re listening to. Social is and will continue to be everywhere.
When I say “social,” I really mean two things:
Share and interact. We want the ability to tell people, namely our friends and family, what we’re doing/eating/going to/listening to. We share, much in the same way we’d tell a friend or spouse over dinner, what our day was like. Now we can share socially and experience feedback in real-time, regardless of where our “conversation partners” are located.
Similarly, we also want the ability to see what others are doing. We want to interact with others. It’s an in-built human desire, isn’t it? The relational convenience that social affords us gives us the ability to participate in the lives of people we care about. We want to share experiences with them. Social allows us to do this.
My favorite example of this is the Nike+ running app for iPhone or iPod touch. I use this app for every run I complete, and it’s been astounding to see the results. You can connect the app to your Facebook profile, and your friends can “cheer” you on by commenting on the status update the app posts whenever you start a workout. I hear these virtual “cheers” in my headphones as I’m running. Similarly, I can post the stats from my run across social networks and challenge other runners to a timed race. I’ve heard everything from “You run a lot!” to “I’m going to start running because of you.” Social is actually affecting the real-world lives of people that are sometimes continents away. That fascinates me.
Trevin Wax: How do you see businesses, ministries, and blogs using social media as part of their strategy?
Justin Wise: If you asked 100 different people this question, you’d get 100 different responses. In the same way that organizations adopted the telephone, they will have to adopt social. Simply put, social will continue to develop and prove itself as a viable, must-have strategy building block.
This, hopefully, isn’t breaking news. We’ve all experienced the impact of social, whether a small business owner, megachurch pastor, or Fortune 500 company. Everyone has been impacted by social. I see this when I talk to small-town churches who, quite bewilderedly, say something to the effect of “We know social media are important, but we have no idea where to start!” This is not an uncommon reaction.
That said, organizations will build social into their structural fabric by resourcing social media as a department. In the same way that organizations have communications, PR, legal, and accounting departments, they’ll have social media departments.
Brian Solis says that we’re about the enter Social Media 2.0. Much like Web 2.0, culture reached a saturation point with the Web, and innovators started doing what they do best…innovate. We’re starting to reach critical mass with Social Media 1.0, where literally everyone and their grandmother are using social media in some fashion.
Sort of like when the printing press started being used for more than just the mass-printing of books, artistry will begin to find its way into social. That’s when we’ll see beautiful social and technological innovations that are fueled with the power of social connectivity.
Trevin Wax: For many years, I heard social media gurus saying that social media (from a business standpoint) was all about the conversation. You’re not using it right if you’re not heavily engaged in the conversation across social media platforms. I’ve always scratched my head at that kind of talk because – in my case, at least – I always felt like the people who read my blog and follow me on Twitter were doing so because of the content I was providing, not just the conversational aspect. It was passing on good content through my daily link-posts or (hopefully) crafting interesting articles for the main page that were driving the social media engine. A few months ago, I saw that other social media people were now talking more about content creation and content curation as the heart of social media strategy. What do you make of this shift?
Justin Wise: “Engaging in the conversation” is a waste of time. While that may seem like an overstatement, it’s not. I even have the data to prove it.
I wrote a post on this very topic using the data of Dan Zarrella, the social media scientist at HubSpot. Dan equates “engaging the conversation” to unicorns and rainbows—they make you feel better but don’t accomplish anything.
People who focus on the “engaging the conversation” myth are the ones who typically don’t have much experience to back up their findings. They think that telling people to “engage” makes the most sense because it’s what they do. Only they get nowhere. They haven’t figured out that it’s content, not conversation, that creates the most compelling social media.
Listen, every study done on this topic has found, over and over again, that the more content you provide, the better. Knowing your audience, and what they care about, is key. Not endlessly replying to blog comments, tweets, or status updates.
That’s not to say that doing those things aren’t important. They are. You just can’t let the false belief that “engaging” will provide any sort of momentum in a digital strategy.
Trevin Wax: What role will content creation and content curation play in the next phase of social media development?
Justin Wise: I think you’ll see a further bifurcation between content creators and content curators. People will drift into one camp or the other.
It’s the difference between a DJ (content curator) and a band (content creator). One makes new content by taking the best that others put forth. The other does the painstaking work of coming up with original material.
One’s not better than the other. Different personality types drift toward one role or the other. That said, content curation will become a skill that everyone interested in social media will need to hone.
Trevin Wax: What role does Apple play in the future of social media? Is Google more important or FaceBook? Amazon or Apple?
Justin Wise: Apple will play as big a role as they want to. When they integrated Twitter into iOS, new accounts went up 25%. That’s not an insignificant number.
Google will, unfortunately, become more important than Facebook. With Google+ being tightly woven into Google search results, publishers will have no choice but to adopt the platform if they want to remain relevant.
With the addition of iBooks Author, Apple, once again, is creating a “blue ocean” in which to market. If you make ebook creation as simple as Apple has while claiming sole publisher rights to books created with the tool, more and more authors will drift to the platform. This is typical Apple—creating an ecosystem where they control every last detail from start to finish.
Jan
23
2012
Last week, I announced that my blog would soon be transitioning into a new phase. Those who left comments on the old blog site for Kingdom People quickly guessed the blog was going in one of two directions: Patheos or The Gospel Coalition. (Well, there was actually a third guess – that I had finally given in and decided to become a sports blogger!)
The fact that commenters immediately speculated about the blog moving to one of two popular websites signifies a change in the way people think of the blogosphere. In the early days of blogging, like-minded readers discovered new blogs by the strategic use of blogroll links in the sidebar. Almost all bloggers were independent of one another.
In recent years, however, blog networks have become more established, and some have grown into – what I call – “online neighborhoods.” These mega-sites bring together like-minded (and sometimes not-so-like-minded) bloggers who appeal to a particular segment of readers.
I could go on and point out other online neighborhoods that focus on different topics (such as politics, sports, etc.). Needless to say, the bringing together of popular blogs into communities is an important development – one that I failed to mention in my “state of the blogosphere” post from late 2009.
For a while now, I have wondered about the positives and negatives of being part of an online neighborhood. I’ve been honored to be invited to “move” to a couple of different neighborhoods. But several questions kept me from making the jump:
In thinking through a possible transition, I asked some blogger friends who had already moved their popular blogs into various neighborhoods. They said the move had been a good thing… that it provided a more robust community of people who read and comment.
So, after I gained clarity on my remaining questions, I chose to pack up all my blog belongings (2551 posts to be exact and tens of thousands of comments) and move Kingdom People to a new neighborhood – the Gospel Coalition. There are several reasons I think The Gospel Coalition is a good fit for my blog:
And so, I’m honored to bring my blog to The Gospel Coalition, and I pray my work here will magnify the worth of King Jesus and serve His people – those of us living on earth as citizens of heaven.
Note: If you have been a subscriber to Kingdom People in the past, you don’t need to re-subscribe, as the transition has worked in a way as to maintain the subscriber list.
Jan
13
2012
After five years and 2,551 blog posts, it’s time for a new phase for Kingdom People. Exciting days are ahead! I look forward to sharing more about the changes soon.
For the new phase to begin, there are some technical and design things that need to be worked out in the next week. Therefore, I am effectively “signing off” until the week of January 22.
Don’t worry about having to re-subscribe or find me somewhere else on the web. We hope to get all those kinks worked out so that the transition will be smooth. You’re welcome to speculate in the comments about what’s going on with the blog, but I can neither confirm nor deny.
See you on the other side!
Oct
24
2011
Five years ago this week, I registered a new blog on WordPress and called it “Kingdom People.” From time to time, readers ask me about the circumstances that led to the beginning of this blog. The five-year mark is as good a time as any to tell the story of how the blog got going. Over the next few days, I will be linking to and commenting on some older posts in the archives.
A Major Move
The decision to launch this blog in October 2006 was made during a particularly difficult time in our life and ministry. Fifteen months earlier, I was wrapping up my fifth and final year as a missionary and student in Romania. Corina and I had been married for just three years, we had a one-year-old son, and we had settled into a life of service in several village churches. As much as we loved life in Romania, my wife and I sensed God calling us back to the United States.
Moving back to the States as a family turned out to be much more difficult than leaving for Romania on my own when I was 19. The knowledge that our decisions affected multiple people – family members on both sides of the Atlantic, and especially our son – added weight to our thought processes. In the end, we obeyed. We endured the tough goodbyes, abandoned nearly all of our possessions in Romania, and then flew to the States with five suitcases between us. A week later, we moved to Louisville, KY, where I was to begin seminary. After we unloaded our few belongings, we wept together, sensing that the beautiful first chapters of our journey had officially come to a close.
Seminary and Ministry
During our time in seminary, ministry opportunities proved difficult to come by. I applied for positions at the seminary, sought opportunities in local churches, and added my name to any ministry-help list I could find. But ministry doors remained closed. I assumed that five years of cross-cultural missions experience would open doors for me to minister again in an American context. Unfortunately, it sometimes felt like my missionary experience was a liability, not an asset.
The eighteen months we lived in Louisville were lonely and trying for our family. Aside from a couple of country churches that asked me to do some pulpit supply, I went for more than a year without preaching or teaching. The frustration was compounded by the fact that I didn’t have an outlet to share with others the biblical insights I was gaining from my classes at Southern Seminary. Nevertheless, I am grateful that the Lord put us through this season. The Lord strengthened our resolve, focused my calling, and increased our empathy for others going through similar circumstances.
The Blog as an Outlet
In October of 2006, we were especially discouraged as a ministry position had opened up to us and then fallen through. I was bursting with passion for teaching and preaching, but since the doors had remained closed to that type of ministry, I decided to channel my passion into writing.
I’ve long felt compelled to write, even from childhood. There were thoughts in my head and stories in my heart that had to get out. Writing was the only way I knew how to think through and organize the thoughts that kept ping-ponging in my mind. The more I learned in seminary, the more I felt like these Scriptural truths were just too great to keep to myself. If I couldn’t preach, I could write. So why not blog?
I had dabbled in blogging since September 2004 on a different site, but my busy schedule had reduced the regularity and consistency of my writing. So I decided to switch to a WordPress blog, change the name to “Kingdom People” and begin with a new goal of blogging daily. I organized different types of posts for different days of the week.
Development of a Blog
Within a few months, the Lord opened a door for me to serve as an associate pastor at First Baptist Church in Shelbyville, TN. While we were in Shelbyville, the blog morphed into something more pastoral as my new ministry context served to shape me and my thought.
For the first two years, I saw “Kingdom People” as a hobby rather than a ministry tool. I thought of my local church as the place where true ministry took place. My blog was just something on the side. I was encouraged to hear from pastors and church leaders who found the content helpful, but I didn’t think of the blog as anything more than a hobby.
Then in late 2008, my pastor and another respected Christian leader challenged my view of the blog as a hobby. At different times and in different ways, these men advised me to rethink the purpose of my blog and start looking at it as an extension of my local church ministry. They challenged me to take seriously the increasing number of people who were reading the blog and to start looking at my blog in terms of service and stewardship. I’m thankful they pushed me to be a better steward of people’s time.
5 Years
So that’s the back story to the blog. Five years later, I’m grateful for God’s providence. Out of a time of personal struggle, God brought about something good. I’m glad He did… and still does.
Over the next few days, I will be linking to and commenting on some of the more significant posts from the “Kingdom People” archive. I hope you enjoy the retrospective look at the past five years of “Kingdom People.”
Aug
22
2011
The Mainstream Media Needs Blogs?
A few months ago, a reporter from a major news organization contacted me about the evangelical debate over hell. Counterfeit Gospels was hot off the presses, and since the book includes a chapter on the “Judgmentless Gospel,” I understood the reason why the reporter contacted me. But I thought to myself: There are people out there who are more qualified to speak on this subject. But I’m happy to speak biblical truth whenever asked.
The reporter and I talked for about forty minutes. When we finished, I waited… nervously. I wondered if she would represent my position fairly and quote me correctly. I knew that this major news site was going to put the article on their website’s front page and that they would feature a link back to my blog. Having never been linked from a major news organization before, I wondered what that would do to my blog traffic.
A couple days later, the reporter wrote me back, informing me that the piece was now online and asking me to post a link on my website. I shot off a quick email back, to clarify the spelling of my name. When she responded, she asked again that I post the link on my website. At this point, I remember thinking, Strange. You’d think she was more concerned about what my piddly little link would do for her news organization’s traffic than what her mega-website would do for mine.
I soon figured out why. On the day the article was posted, I monitored my blog traffic. Over the course of 24 hours, my blog sent hundreds of people to her article, whereas her website sent only a few dozen to my blog. Furthermore, one of the other two people quoted was a popular blogger/scholar. Out of all the people she could have interviewed for this story, she made sure two out of three had an online presence.
Then it dawned on me. The mainstream media needs blogs in order to get traffic to their own websites. The real reason the reporter called on me was not primarily because of my book or my education or my pastoral experience, but because of my blog platform.
The Changing Face of News
News is not what it used to be. Blogs and non-traditional news sources are seen for the audiences they have (and can transfer!). The mainstream media, still bleeding after the onslaught of cable and the internet, crave the attention that blogs already have. Media websites also need traffic in order to hold on to their advertisers.
I remember when the late Michael Spencer (Internet Monk) wrote a piece about the coming evangelical collapse. The Drudge Report linked to Michael’s article in The Christian Science Monitor. Michael later talked in a podcast about how much attention that link from Drudge brought him. What a shift! The iMonk was surprised by the attention given his article, not from CNN, Fox News, ABC, or CBS – but a popular blog.
Then there is an even crazier type of change. News stories are crafted more to search engines than to people (since search engines bring the people). Some writers use programs that change the language of their articles, effectively loading them with keywords that appeal to Google’s search engine. This leads us to news that is even more manufactured than before.
What Does This Do to News?
So I’m wondering out loud what all of this means when it comes to news reporting. At one level, the democratization of news is a good thing. News organizations are partnering with people to get the word out. Amateur cell phone videos are frequently used on news programs. Twitter allows us to witness and (at times) make history.
At another level, I wonder what the long-term ramifications are. Here are some questions that are still unresolved:
I don’t have answers to these questions. It’s true that news organizations have dealt with these pressures for decades now. (The nightly news shows need advertisers as well.) But the internet appears to have increased these pressures. What are the benefits for us? What are the drawbacks?
Thoughts?
Aug
15
2011
The blogosphere is filled with tips from bloggers on how to blog well. I know. I’ve chimed in myself with tips from time to time. The advice generally follows a well-worth path: choose a good theme, work on your writing, post consistently, build a network, etc.
All of these tips are helpful. But lately, I’ve been thinking, What is it about a blog that makes me a regular reader? Which bloggers feature articles that consistently attract my attention? No matter what kind of blog or blogger it may be, I’ve discovered a common characteristic in the best of them: curiosity.
Curiosity works itself out in two ways:
Let’s look at each aspect.
Writing with an Eye to Provoking Curiosity
Good blogs pique your curiosity. The headline grabs you. The first few sentences draw you in. A quote from the blogger’s Twitter causes you to click over and see what the discussion is about. Sometimes, you’re as interested in what the blogger’s community of commenters thinks about a given subject than you are the blogger’s perspective. No matter your exact reason for reading, it’s usually curiosity that drives you to a blog.
Writing with an Innate Sense of Curiosity
But then there’s the second aspect – the blogger’s innate sense of curiosity. Here is where it gets a bit tricky. Some bloggers succeed well at #1 (grabbing a reader’s attention), but aren’t that good at #2. These blogs quickly become stale. The blogger draws me in, but doesn’t deliver what the curiosity-piquing element promised. The title was arresting; the post was so-so. The quote was stellar, but it was only one sentence out of a largely unorganized collection of thoughts.
Interesting Blogs from Interesting People
The best blogs are a combination of the two. The blogger has a curious nature, and this curiosity manifests itself naturally in his or her writing interesting material that grabs the attention of readers. Cultivating a sense of curiosity, a sense of wonder and awe at the world we live in, is vitally important for delivering interesting content day after day.
I have found that interesting blogs are written by interesting people. What makes an interesting person? The ability to be continually fascinated by ideas.
Likewise, I’ve found that the bloggers who are most interesting to read are the bloggers who are most interested in reading. Bloggers more interested in themselves than in ideas rarely have engaging blogs. If you’re not fascinated by something bigger than yourself, chances are – your readers won’t be either.
This is why attempting to build a successful blog is the wrong way to look at the whole blogging endeavor. Readers can see right through it. If your blog merely exists to push yourself in front of others or sell your products, your blog will never be very interesting. The best blogs are driven by the curiosity and generosity of the blogger. Curiousness pushes the blogger into interesting subjects and territory. Generosity is the ability to point to good content wherever it may be found, even if it doesn’t increase your own stature or necessarily build your own reputation.
Three Curious Examples
Here are three blogs that excel at provoking my curiosity:
What about You?
I could continue with a long list of blogs that cultivate curiosity, but three should suffice. Now I’m curious to get your feedback on the blogs you read. What are the factors that determine a good blog for you? How important is curiosity (both the blogger’s curiosity and the ability to stoke yours) in blogs?
Jul
13
2011
Today’s post is contributed by Derek Ouellette, who blogs at Covenant of Love.
Over the years of blogging I have learned through trial and error many Christ-honoring principles. In this brief testimonial, I offer four. I have no doubt that if I were to write this article again, four completely different principles would emerge.
Principle #1: Nobody likes somebody who writes against everybody.
When I think back to my first attempt at blogging four years ago, I’m actually quite ashamed. It was as though I had an axe to grind. Blogging became my vent, my release, my grinding mill. I convinced myself that I was blogging to “explore” theology, but in short order my posts began to take aim at every view I had come to reject. At the same time I wondered why I had virtually no visitors to my blog. I let all of my friends know about it, but none of them ever seem to have visited more than once.
Today, I am not surprised that I had so few visitors back then and that nobody ever left a comment. Axe-grinding requires a heavy hand, and it’s the same when blogging with an axe. Exclamation marks [!], CAPLOCKS, as well as bold and underlined words and sentences were all common features of my blog. I thought I had an important message to get out, so I added emphases as often as I could. But for the reader, this translated into a lack of substance. I remember reading somewhere that, like 24-hour cable newscasters, we compensate for the unworthiness of our meanings by being emphatic! Ouch. If everything is emphasized, nothing is. I felt I had an important message to get out, but no one was listening because I was saying it too loudly.
Principle #2: Less is more.
Seeking a fresh start, I opened a new blog and named it Covenant of Love (inspired by N.T. Wright’s book, Climax of the Covenant and Deuteronomy 7:9). I began to make an effort, sometimes with notable relapse, to bring an even-hand to my articles, to write for things I’m for and not just things I’m against, and to add emphasis in a manner that enhanced and strengthen my message. Slowly I watched my stats rise. Occasionally, people would leave comments. But this presented a whole new dilemma for me: not everyone agreed with what I had to say, and often the discussions that ensued would turn ugly, especially if I felt like my views were being challenged (which was always). At this stage I quickly learned two more things:
Principle #3: Know your stuff. Be certain, but be humble.
I blogged like I was the jack of all trades and the master of none. That is, I had an opinion about everything, but was an expert on none of it. Yet the internet is a big place; filled with experts on stuff I didn’t even know people could be experts on. And so these people, more capable than I in their field of interest, would often correct me. It was irritating – like a stranger barging into your home and telling you how to run it. I discovered that something had to change. I had to apply greater care to my words, have some basic critical knowledge of my main points and I had to learn to write in modesty (keeping in mind that certainty and humility are not antithetical). I also had to learn to be teachable, engaging, un-defensive, non-argumentative and a whole bunch of other adjectives that bring me back to Philippians 2:4-11.
Principle #4: Always answer direct credible questions; engage often in conversation; reply occasionally to opinions; never respond to trolls.
I often received blog advice that instructed me to respond to as many comments as possible. The thinking is that if the author personally replies, the audience will return. But I discovered how dangerous to the health of your blog that can be. Not every comment is worthy of a response. Some people think they know everything and feel the need to make the world agree with them, usually by means of derogatory force. By responding to these people you actually lower yourself to the level of the troll and in the process you discredit yourself in the eyes of your regular audience. Other times people just want to give their opinion about your post, often there is no need to reply. And still other times your audience will engage each other in conversation.
Conclusion
Over the past six months my readership has grown significantly. I’m learning plenty of cool stuff from my readers, and they seem to be learning some things from me. Someone notable recently sent me an email saying “I also like the irenic atmosphere of your blog. I like low decibels and an atmosphere where Christian differences are respected.” When I read that I wanted to cheer. Four years ago nobody would ever dream of paying my blog such a compliment. It’s a testament to a new plateau in my journey.
If you are on this blogging journey too, I hope that my testimony would encourage you to stay the course, make necessary adjustments where needed and strive above all to blog in a way that honors Christ. N.T. Wright has said “It really is high time we develop a Christian ethic of blogging” (Justification, p.26). This is true. I’m looking forward to someone writing that book, but in the meantime, I have signed the Blogging with Integrity pledge, and I encourage you to do the same.
What is one blogging principle you have learned through experience?
Jun
30
2011

For the past three years, I have taken a break from blogging during the month of July. I have found that this time away has been spiritually and mentally refreshing.
This year, I’m planning something a little different. Instead of letting the blog soil lie fallow for a month, I’ve enlisted more than a dozen talented bloggers and writers to contribute posts and book reviews. I’ve already read through all the contributions, and I have scheduled them to be released one day at a time during the month of July. The posts are great, and I look forward to seeing the response they generate.
I have also repackaged some older posts of my own from the blog, posts that contain ideas that might benefit from being given “new life” on the blog again.
The daily “Worth a Look” posts and the weekly “Trevin’s Seven” will be contributed by my friend, Marc Cortez.
Here’s a sneak peek at what’s coming up in July:
That’s just scratching the surface. As you can see, Kingdom People is in good hands for the month of July. My hope is that you won’t even miss me! Seriously, I believe you’ll be encouraged and challenged by the guest contributors, and I encourage you to add these bloggers to your feedreader. They are doing good work.
On August 1, Lord willing, I will resume writing daily here at Kingdom People. Until then, I pray you grow in the grace and knowledge of our Lord and Savior Jesus Christ. To him be the glory both now and to the day of eternity.
May
19
2011
If you take a look at my sidebar and peruse my blog archives by month, you might notice something odd: there is no July for 2008, 2009, or 2010. The month skips from June to August each year. That’s because, for the past three years, I have spent the month of July away from social media and the blog world. 31 days without any blogging or tweeting or updating my facebook.
Don’t get me wrong – I enjoy blogging. I am continually encouraged that people find this blog useful. But my annual social-media break is beneficial to my soul.
Blogging is an act of stewardship, an act that is fraught with peril even as it is bursting with possibilities. One of the only ways I know how to check my heart and discern where blogging is potentially harmful to my soul is to get away from it.
But this year, things are a bit more complicated. I’m going to have to approach my annual “sabbatical” differently. First off, the number of people who visit and read this blog is twice the size it was last year at this time. In addition, a few months ago, I opened up the sidebar to sponsors/advertisers. Likewise, Kingdom People is available on Kindle for a small fee per month. It seems unfair to expect advertisers and Kindle subscribers to pay for a service if the blog goes quiet for a month.
I’ve considered foregoing my regular sabbatical. Why not just blog all through the summer? Frankly, I need the soul-refreshing time away from the blog world so I can focus on more important matters. I crave the silence of the summer that I have initiated here for the past three years. So what to do?
Here is my plan. First, I will re-run some older posts from my blog archive. Blogging is such a “what’s hot now” type medium that we can easily let helpful content from the past get buried in the avalanche of new information. I look forward to pulling out some older book reviews and articles, dusting them off, and offering them again during the month of July. (I can schedule them in advance, which still gives me time away from blogging.)
Secondly, I’d like to provide a platform for some other bloggers. By the end of June, I hope to schedule 10-15 posts from guest bloggers for the month of July. If you’re interested in submitting something, take a look at the following qualifications:
If you meet these qualifications, then send me an email, tell me the subject you’d like to write about, and then we can discuss the possibility of collaboration. I dare say, the quality of blogging here at Kingdom People will rise during the month of July with the addition of some new voices.
About my daily “Worth a Look” posts, I haven’t figured out a solution for continuing that yet… I’m open to ideas!