Mar
26
2008
The World According To Abercrombie And Fitch
In this article, John Seel examines why the fashion of Abercrombie and Fitch is so popular among 18-23 year olds. He writes:
A&F is an interesting case study in Christian discernment. For it serves as both a window on the nature of advertising and a mirror on the soul of American youth. Abercrombie & Fitch is not about clothes. Or ultimately about fashion. Instead, A&F offers its buyers the experience of stepping into the fantasy world of adolescent dreams, unlimited popularity and carnal pleasures. Here the beautiful people belong.
Read the rest of John’s article here.