A few years ago, I taught a seminar on blogging at one of our trade shows. The CEO from one of the largest companies attended. Afterward, he came up and introduced himself. He asked if we could have breakfast the next morning. "Sure," I said.
So the next morning we met. He asked, "How do I get started blogging?" My heart leapt. I knew he would have an instant audience. I, for one, would love to read what he had to say. I imagined all kinds of things I could learn from him.
Then he dashed my hopes. "Who ghostwrites your blog?" he asked.
"Excuse me?" I choked.
"I mean, who do you use to write your blog? Could I possibly hire him or could you recommend someone who is really good?"
Honestly, I couldn't believe what I was hearing. The guy obviously did not get it. I blurted out, "I don't use a ghostwriter. I write every word myself."
"Oh, I couldn't possibly do that," he said. "I don't have the time."
Without thinking, I said, "Then you shouldn't do it at all."
---Michael Hyatt, Platform: Get Noticed in a Noisy World: A Step-by-Step Guide for Anyone with Something to Say or Sell (Thomas Nelson, 2012), p. 81.